Optical Services

Digital Services for Independent Optical

We get it. Independent optical practitioners are in a tight spot. Deep pocket advertising campaigns by private-equity-backed optical chains and global optical retail is siphoning away new customers, with online ecommerce squeezing the bottom line. Dealing with website optimization to ensure your business is findable feels like a distraction. And the barrage of cold emails and unwanted phone calls from overseas IT shops don't seem like a sure bet either.

Let the pros handle it. Proaxient Technologies has over 15 years of experience working with independent opticians. We understand the industry and speak your language. And with a tech-forward mindset, we will equip you with the best solutions and tools, no matter the trend. From search engine optimization to AI-readiness, our digital discovery services are ready to bring your online prescence up to today's expectations.

Website Compliance & Service Monitoring

A website is not just a business card: it is your digital front door and reception desk. Success in the digital space requires expert implementation, combined with pro-active management and monitoring.

Included in our digital services:

Automated systems monitoring: We scan your web properties to catch missing pages & broken intake forms that cost you leads.
Monthly profile health checks: Review your search listings and Google Business Profile, including business hours and driving directions accuracy.
AI discoverability: Ensure accurate information when customers ask about you in ChatGPT and Claude AI
Search engine optimization: Implement tailored SEO with your local region keywords and confirmed offerings.
Compliance checks and remediation: Scan for ADA compliance issues, privacy policy and terms of service completeness and spotting potential HIPPA and personal information compliance issues in your online intake forms.

Studio Photography Services

Is your brand page just a list of boring text links with no pictures?

Independent optical stores are known for unique brands and building custom looks. Yet, eyewear is notoriously difficult to photograph due to reflections, dust, and focus problems.

Proaxient operates a custom-built photo rig designed specifically for eyewear product photography. And, by using AI-driven photo retouching we can guarantee pixel-perfect 4K images with consistent shadows and reflections on any background at a fraction of the cost of a traditional photography studio.

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