A website is not just a business card: it is your digital front door and reception desk. If your site hasn't been touched in years, you don't need an expensive rebuild or a pricy marketing agency contract—you need a targeted technical overhaul to bring your existing site up to today's standards. 

Our one-time Digital Rescue Package delivers:

• Intake & booking repair: Fix broken links, missing pages, and failing appointment or patient intake forms that quietly cost you leads.

• Local search optimization: Implement tailored local SEO around your neighborhood keywords, clinical specialties, and confirmed frame lines.

• AI discoverability: Add structured practice data so your dispensary appears accurately when local patients ask ChatGPT, Claude, and Google Gemini AI for eyewear recommendations.

• Baseline compliance tune-up: Remediate ADA/WCAG 2.1 accessibility barriers, update privacy and terms disclosures, and flag potential HIPAA or patient data risks in your online forms.

Is your brands page just a list of names with no inspiring photos?

Independent optical boutiques thrive on curated collections and custom eyewear builds, but struggle to communicate this value in their digital identity. The reason isn't simple. Frames are notoriously difficult to photograph, due to lens glare, studio reflections, micro-dust, and shallow depth of field.

Proaxient operates a specialized macro photography rig engineered specifically for ophthalmic frames and lenses. Combining cross-polarized lighting and focus-stacking capture with automated AI dust and background cleanup, we deliver crisp, color-accurate 4K images with consistent shadows on any background—at a fraction of the cost of a traditional commercial studio.

Once your digital storefront is fixed and looking sharp, it takes proactive management to keep it that way. Websites naturally drift out of compliance as software updates roll out, hours change, or new brand assets get uploaded by staff.

Our Website Monitoring Package includes: 

• Automated uptime & form checks: Continuous background scans verify that your booking widgets and intake forms stay functional 24/7.

• Monthly Business Profile Health Checks: Ongoing review of your search listings and Google Business and Yelp Profiles to keep business hours, practitioner details, and driving directions accurate.

• Negative Review Alerts: We monitor and alert you to negative reviews on your Google Business and Yelp pages so you can respond quickly and triage customer support issues before they ding your reputation.

• Continuous Compliance Protection: Monthly scans for new ADA accessibility regressions and privacy issues, providing an ongoing audit log for your practice with specific awareness to local and state regulatory issues for optical businesses.